Thought Leadership Spotlight

Goal: Build credibility for Grab’s tech story and drive awareness for key programmes and events. Audience: Tech talent and engineering communities across India and SEA.

My role:

  • Identified leaders and topics aligned to priority themes (AI, payments, platform, culture).

  • Shaped the storyline and talk track, and coordinated filming and edits with creatives.

  • Packaged assets for distribution (LinkedIn cutdowns, captions, thumbnails, internal share pack).

What I delivered:

  • Leadership videos

  • Leader briefing notes and message framework

  • Distribution plan across different channels

Outcome: Increased awareness for events and SEA impact narratives; strengthened consistency of leader messaging.

 

Details